PR Campaign and Media: LWP’s ‘bringing communities to life’

About the Project

Hola PR worked with property developer LWP Property Group to gain media coverage for the launch of a corporate campaign. The campaign was designed to showcase how LWP brings communities to life. The activation of the campaign saw a giant wooden box dropped in the park of an LWP development overnight with instructions for community members to return on the weekend to work together to open it. The box attracted a great deal of media attention, with all three Perth TV stations covering the story pre and post opening as well as numerous print and online outlets. Social media too was abuzz with positive conversation about LWP and the event.

Hola PR was awarded a Commended Award at the Public Relations Institute of Australia 2015 Golden Target Awards both at the State and National level for this campaign. The awards recognise the best PR work in the industry and it was a proud moment for the team. 








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