Hola PR worked with Alzheimer’s Australia WA during Dementia Awareness Month to help raise the profile of their services and also to assist in their goal of creating dementia friendly communities. The media approach involved collection stories of families who had someone living with dementia and using those case studies in various media outlets. Great results were achieved including articles in the West Australian newspaper, several Community Newspapers and interviews on various radio stations.
[Pictured: Val and Bob, one of the amazing couples we had the pleasure of interviewing]
For more information about the work of Alzheimer’s Australia WA, please visit: wa.fightdementia.org.au