Hola’s Fearless Team Leader


Lorelei Campbell

Hola PR is led by Lorelei Campbell: An experienced PR professional, who has spent the last 15+ years loving what she does!

Lorelei has worked in a consultancy environment since 2005 and prior to that held a variety of roles in house for large corporates, in the government sector and not for profits, both in Australia and overseas. She has also taught public relations to university students.

Lorelei holds a Bachelor of Commerce (Public Relations and Marketing) and a Masters in Public Relations (with Distinction). She is also a member of the Public Relations Institute of Australia (Hola PR is also part of the Registered Consultancies Group) and a project partner in Achieve More Online, a group of 7 businesses showing other businesses how to be successful in the online space.

Lorelei constantly gets a buzz out of working closely with clients to achieve their communications goals and never gets tired of seeing a client’s name in print or on the TV or communities on social media singing their praises!

In 2015 Lorelei was awarded both a state and national Public Relations Institute of Australia Golden Target Award.

The Hola Support Crew

Only tried and trusted PR professionals are handpicked to work with Lorelei on Hola’s clients accounts.

Each member of the freelance team is only brought in to work on client accounts as and when required,
meaning our clients benefit from the lack of large overheads but still have the support of a team of PR professionals when needed.

The team of friendly and professional support crew include:


Ex journalist and media release and newsletter writing go-to. Nadia supports Lorelei in drafting media releases and providing copywriting services for company newsletters and brochures.

Nadia has worked with Lorelei over many years and knows Hola’s clients inside and out. Nadia is on hand to manage client accounts when Lorelei is not around and the Hola team simply could not do without her!


Journalist + writer, assists in writing media releases and other punchy, succinct copy with an amazing ability to work to tight deadlines.

Libby started her career in media 25 years ago as a cadet journalist at The West Australian newspaper. During her years with the newspaper she worked in a diverse range of areas from finance to magazine feature writing before settling into legal affairs.

Libby is a passionate and skilled writer who loves the challenge of learning something new and bringing this, in an interesting and informative format, to the attention of the wider public.


Chailee has a broad range of experience, having worked with public and private clients across a range of industries.

She is a professional copywriter, adept at strategic marketing communications and is our events management go-to.

Lorelei has worked with Chailee for a number of years and her attention to detail, efficiency and marketing knowledge is second to none.


Sharon is another dynamo writer on the Hola PR team. With a strong background in the education sector as well as in print journalism, when clients need a great story written Sharon is a huge asset to our team.


Lisa is one of the best trained journalists in the West (well, we think so!). Since crossing over to freelance writing, she is a great asset to the Hola PR team when it comes to media release writing, content marketing and more.


If clients need someone for sponsorship management, Di is our go to. She has successfully secured hundreds of thousands worth of sponsorship and grants for events across WA.

The Hola Big Team

Hola PR has the support of a wider network of professionals, who Lorelei has personally worked with over many years.

Each consultant in the Hola PR ‘Big Team’ shares the same passion for their craft as Lorelei
and work with Hola’s clients to provide extra services on and above the expertise of the Hola Crew.

Kim Wood

485 Design

For full scale branding, web and print design Kim is a fussy perfectionist and a long-term partner of Hola PR.

Matt Reed

The Photography Project

Matt and his team are amazing photographers who can handle big marketing shoots and projects as well as corporate video.

Brendan Tully

The Search Engine Shop

Brendan is our go-to for all things online marketing. His company assists our clients in web development, SEO (Search Engine Optimisation) and SEM (Search Engine Marketing) + more.

Deb Bishop

Bishop Media

Deb is our preferred partner for media training for our clients. Her media skills workshops can be tailored to our client’s needs.

Andy Tyndall


Andy is our trusted partner for editorial and news based photography.

Kate Ferguson

Kate Ferguson Media

We work with Kate when our clients need great video. She also is a photographer and writer, so her skills come in super handy!

Michael Duncan

Meta Creative

Michael is a great wordpress developer, so if our clients need help with a new website or some online marketing advice, Michael is who we recommend!

*We also work with a number of Perth’s leading marketing and advertising agencies on a regular basis, so are happy to recommend any of our partners to you!